一份 SEO 的学习路径

小渔 on 2023-03-07

最近一直在调研 Popup 表单与邮件系统之间的连接,直到今天发现了 Convert Pro 这个付费插件。

怎么发现的呢?

因为我是 Astra 主题『Growth Bundle』终身付费用户,所以它免费提供了 Convert Pro 的终生免费使用。但是由于之前我的业务并没有涉及到表单信息收集功能,所以对这个插件就没有深入了解,只知道 Astra 主题给我提供了一个插件。

昨天因为业务需要,去搜索了解到这个插件的功能,所以从昨天到今天一直在了解这块的内容,也打算将这部分内容输出出来。

但,直到现在为止,我还没完全写完。插件功能已经了解的差不多,但是你要知道写这种技术性文档还是很需要一些时间的。

所以,这里贴一份 SEO 的学习路径出来供大家参考(也是我之前的学习路径)。

SEO – The Fundamental Principles

Please Read

What We’re Going To Cover In This Section

What Is SEO And Why Is It Important?

Debunking SEO Myths

The Two Elements That Make Up An SEO Campaign

SEO – The Fundamental Principles – Word Track

Keyword Research

What We’re Going To Cover In This Section

What Is A Keyword + Understanding The Intent Behind It

Short Tail Vs Long Tail Keywords

How To Access The Free Tool (Google Keyword Planner)

A Free Tool You Can Use For Keyword Research

How To Find Out What Keywords Your Website Already Appears For

Semrush Free Version

Another Free Tool You Can Use For Keyword Research

How To Determine Keyword Difficulty

How To Find Additional Keywords For Your Website

How To Find All The Keywords Your Competitors Rank For

How To Use Google Auto-suggest To Come Up With Keyword Ideas

The Importance Of Keeping Your Keywords Organised

How To Validate Your Keywords Using Google Trends

Quiz #1 – The Basics + Keyword Research

Keyword Research – Word Track

Creating Content For Your Website

What We’re Going To Cover In This Section

The Importance Of Content In SEO

Content Generation Ideas – Review The Competition

Content Generation Ideas – SEMRush

Content Generation Ideas – Industry Related Blogs

What To Avoid When Creating Content

The Importance Of Fresh Content In SEO

How Long Should Your Content be?

Quiz #2 – Content

Creating Content For Your Website – Word Track

Onpage SEO

What We’re Going To Cover In This Section

What Is Onpage SEO?

The 3 Kings Every Website Has

Optimizing For The First King

Optimizing For The Second King

Optimizing For The Third King

Onpage SEO for Non WordPress Sites

Image ALT Tag For SEO

What Is Internal linking + How To Add Internal Links On Your Website

Quiz #3 – Onpage SEO

Onpage SEO – Word Track

Offpage SEO – Link Building

What We’re Going To Cover In This Section

What Is A Backlink And Why Are They important

What Is Anchor Text & Why Does It Play A Crucial Role In Link Building

What Anchor Types Does Your Website Need?

What Pages Should You Build Backlinks To?

Dofollow vs Nofollow links + Real-Time Walk Through Showing You How To Spot Them

How To Find Out What Backlinks Your Website Already Has

How To Determine What Makes A Good Backlink

A Theoretical Framework On Backlinks

Link Building Strategy 01 – Guest Posting

Guest Posting Update

Link Building Strategy 02 – Steal Your Competitors Backlinks

Link Building Strategy 03 – Forums

Link Building Strategy 04 – Resource Pages

Link Building Strategy 05 – Broken Links

Link Building Strategy 06 – Skyscraper Technique

Link Building Strategy 07 – Reverse Image Search

Link Building Strategy 08 – Relevant Blog commenting

Link Building Strategy 09 – Social Profiles

The BEST Link Building Strategy – Results Based

Outsource Link Building

Quiz #4 – Link Building

Offpage SEO – Link Building – Word Track

Technical SEO

What We’re Going To Cover In This Section

HTTP vs HTTPS

How To Set Up Google Search Console

The Two Different Google Analytics Accounts You Can Have

How To Set Up Google Analytics

What Is An XML Sitemap And How To Set Up One Up For Your Website

What Is Duplicate Content & How To Check Your Website For it

What Is A 404 Page And How To Find Them On Your Website

What Is A 301 Redirect and How To Set Them Up In Your WordPress Backend

How To Diagnose Your Website For Keyword Cannibalization

What Is REALLY Classified As Keyword Cannibalization?

What Is Schema Mark Up And How To Add It To Your Website

UPDATE: Schema Test Tool

Quiz #5 – Technical SEO

Technical SEO – Word Track

Speeding Up Your WordPress Website

What We’re Going To Cover In This Section

The Correlation Between Site Speed And Rankings

How To Test Your Websites Page Speed

Web Hosting And Servers

How To Speed Up Your WordPress Website – Part 1

How To Speed Up Your WordPress Website – Part 2

How To Speed Up Your WordPress Website – Part 3

How To Speed Up Your WordPress Website – Part 4

Website Speed Optimisation For Cloudways Users

Quiz #6 – Speeding Up Your Website

Speeding Up Your WordPress Website – Word Track

User Experience

What We’re Going To Cover In This Section

What Is User Experience (UX) & How To Improve Your Websites UX

User Metrics That Can Affect Your Rankings – Organic CTR – Part 1

User Metrics That Can Affect Your Rankings – Dwell Time – Part 2

User Metrics That Can Affect Your Rankings – Bounce Rate – Part 3

User Experience – Word Track

Negative SEO

What We’re Going To Cover In This Section

What Is Negative SEO And How To Identify It

The Most Common Negative SEO Tactic

How To Protect Your Website From A Negative SEO Attack

Negative SEO – Word Track

Google Algorithms To Be Aware Of

What We’re Going To Cover In This Section

Google Panda

Google Penguin

Google Hummingbird

Google Algorithms – Word Track

Measuring Your Progress

What We’re Going To Cover In This Section

How To Keep Track Of All Your Backlinks

How To Track Your Rankings

How Long Does It Take To See Results

The 3 Biggest Culprits That Prevent Your From Ranking

How To Find Out How Much Traffic Your Website Gets

How To Find Out What Country Your Traffic Is Coming From

How To Find Out What Pages Are The Most Popular On Your Website

How to Set Up Goals in Google Analytics To Measure Your Businesses Success

How to Set Up Ecommerce Tracking in Google Analytics

Measuring Your Progress – Word Track

Levelling Up Your SEO Knowledge

What We’re Going To Cover In This Section

Topical Relevancy

Tiered Link Building

Googles Artificial Intelligence & Machine Learning

Levelling Up Your SEO Knowledge – Word Track

An Introduction To Manual SEO Audits

What We’re Going To Cover In This Section

What Is An SEO Audit + How Google Works

What Tools Can You Use For An SEO Audit?

Crawling Your Website – An Overview

URLs – 404 Pages + Optimized URLs

Page Titles

Meta Descriptions

Heading Tags (H1 & H2s)

An Introduction To Manual SEO Audits – Word Track

获取我的流量秘籍

订阅我的邮件,第一时间获取精选技巧、真实案例和独家心得!

通过提交您同意我们的隐私政策

小渔聊独立站

小渔聊独立站

独立站运营过程中的经验与教训

我是小渔,一名技术起家的营销探索者,多年深耕独立站运营、流量增长与收益最大化,分享实用策略与经验教训,助力打造可持续的被动收入体系。

© 2025 小渔聊独立站 | 版权所有