一份 SEO 的学习路径

最近一直在调研 Popup 表单与邮件系统之间的连接，直到今天发现了 Convert Pro 这个付费插件。

怎么发现的呢？

因为我是 Astra 主题『Growth Bundle』终身付费用户，所以它免费提供了 Convert Pro 的终生免费使用。但是由于之前我的业务并没有涉及到表单信息收集功能，所以对这个插件就没有深入了解，只知道 Astra 主题给我提供了一个插件。

昨天因为业务需要，去搜索了解到这个插件的功能，所以从昨天到今天一直在了解这块的内容，也打算将这部分内容输出出来。

但，直到现在为止，我还没完全写完。插件功能已经了解的差不多，但是你要知道写这种技术性文档还是很需要一些时间的。

所以，这里贴一份 SEO 的学习路径出来供大家参考（也是我之前的学习路径）。

SEO – The Fundamental Principles

• Please Read
• What We’re Going To Cover In This Section
• What Is SEO And Why Is It Important?
• Debunking SEO Myths
• The Two Elements That Make Up An SEO Campaign
• SEO – The Fundamental Principles – Word Track

Keyword Research

• What We’re Going To Cover In This Section
• What Is A Keyword + Understanding The Intent Behind It
• Short Tail Vs Long Tail Keywords
• How To Access The Free Tool (Google Keyword Planner)
• A Free Tool You Can Use For Keyword Research
• How To Find Out What Keywords Your Website Already Appears For
• Semrush Free Version
• Another Free Tool You Can Use For Keyword Research
• How To Determine Keyword Difficulty
• How To Find Additional Keywords For Your Website
• How To Find All The Keywords Your Competitors Rank For
• How To Use Google Auto-suggest To Come Up With Keyword Ideas
• The Importance Of Keeping Your Keywords Organised
• How To Validate Your Keywords Using Google Trends
• Quiz #1 – The Basics + Keyword Research
• Keyword Research – Word Track

Creating Content For Your Website

• What We’re Going To Cover In This Section
• The Importance Of Content In SEO
• Content Generation Ideas – Review The Competition
• Content Generation Ideas – SEMRush
• Content Generation Ideas – Industry Related Blogs
• What To Avoid When Creating Content
• The Importance Of Fresh Content In SEO
• How Long Should Your Content be?
• Quiz #2 – Content
• Creating Content For Your Website – Word Track

Onpage SEO

• What We’re Going To Cover In This Section
• What Is Onpage SEO?
• The 3 Kings Every Website Has
• Optimizing For The First King
• Optimizing For The Second King
• Optimizing For The Third King
• Onpage SEO for Non WordPress Sites
• Image ALT Tag For SEO
• What Is Internal linking + How To Add Internal Links On Your Website
• Quiz #3 – Onpage SEO
• Onpage SEO – Word Track

Offpage SEO – Link Building

• What We’re Going To Cover In This Section
• What Is A Backlink And Why Are They important
• What Is Anchor Text & Why Does It Play A Crucial Role In Link Building
• What Anchor Types Does Your Website Need?
• What Pages Should You Build Backlinks To?
• Dofollow vs Nofollow links + Real-Time Walk Through Showing You How To Spot Them
• How To Find Out What Backlinks Your Website Already Has
• How To Determine What Makes A Good Backlink
• A Theoretical Framework On Backlinks
• Link Building Strategy 01 – Guest Posting
• Guest Posting Update
• Link Building Strategy 02 – Steal Your Competitors Backlinks
• Link Building Strategy 03 – Forums
• Link Building Strategy 04 – Resource Pages
• Link Building Strategy 05 – Broken Links
• Link Building Strategy 06 – Skyscraper Technique
• Link Building Strategy 07 – Reverse Image Search
• Link Building Strategy 08 – Relevant Blog commenting
• Link Building Strategy 09 – Social Profiles
• The BEST Link Building Strategy – Results Based
• Outsource Link Building
• Quiz #4 – Link Building
• Offpage SEO – Link Building – Word Track

Technical SEO

• What We’re Going To Cover In This Section
• HTTP vs HTTPS
• How To Set Up Google Search Console
• The Two Different Google Analytics Accounts You Can Have
• How To Set Up Google Analytics
• What Is An XML Sitemap And How To Set Up One Up For Your Website
• What Is Duplicate Content & How To Check Your Website For it
• What Is A 404 Page And How To Find Them On Your Website
• What Is A 301 Redirect and How To Set Them Up In Your WordPress Backend
• How To Diagnose Your Website For Keyword Cannibalization
• What Is REALLY Classified As Keyword Cannibalization?
• What Is Schema Mark Up And How To Add It To Your Website
• UPDATE: Schema Test Tool
• Quiz #5 – Technical SEO
• Technical SEO – Word Track

Speeding Up Your WordPress Website

• What We’re Going To Cover In This Section
• The Correlation Between Site Speed And Rankings
• How To Test Your Websites Page Speed
• Web Hosting And Servers
• How To Speed Up Your WordPress Website – Part 1
• How To Speed Up Your WordPress Website – Part 2
• How To Speed Up Your WordPress Website – Part 3
• How To Speed Up Your WordPress Website – Part 4
• Website Speed Optimisation For Cloudways Users
• Quiz #6 – Speeding Up Your Website
• Speeding Up Your WordPress Website – Word Track

User Experience

• What We’re Going To Cover In This Section
• What Is User Experience (UX) & How To Improve Your Websites UX
• User Metrics That Can Affect Your Rankings – Organic CTR – Part 1
• User Metrics That Can Affect Your Rankings – Dwell Time – Part 2
• User Metrics That Can Affect Your Rankings – Bounce Rate – Part 3
• User Experience – Word Track

Negative SEO

• What We’re Going To Cover In This Section
• What Is Negative SEO And How To Identify It
• The Most Common Negative SEO Tactic
• How To Protect Your Website From A Negative SEO Attack
• Negative SEO – Word Track

Google Algorithms To Be Aware Of

• What We’re Going To Cover In This Section
• Google Panda
• Google Penguin
• Google Hummingbird
• Google Algorithms – Word Track

Measuring Your Progress

• What We’re Going To Cover In This Section
• How To Keep Track Of All Your Backlinks
• How To Track Your Rankings
• How Long Does It Take To See Results
• The 3 Biggest Culprits That Prevent Your From Ranking
• How To Find Out How Much Traffic Your Website Gets
• How To Find Out What Country Your Traffic Is Coming From
• How To Find Out What Pages Are The Most Popular On Your Website
• How to Set Up Goals in Google Analytics To Measure Your Businesses Success
• How to Set Up Ecommerce Tracking in Google Analytics
• Measuring Your Progress – Word Track

Levelling Up Your SEO Knowledge

• What We’re Going To Cover In This Section
• Topical Relevancy
• Tiered Link Building
• Googles Artificial Intelligence & Machine Learning
• Levelling Up Your SEO Knowledge – Word Track

An Introduction To Manual SEO Audits

• What We’re Going To Cover In This Section
• What Is An SEO Audit + How Google Works
• What Tools Can You Use For An SEO Audit?
• Crawling Your Website – An Overview
• URLs – 404 Pages + Optimized URLs
• Page Titles
• Meta Descriptions
• Heading Tags (H1 & H2s)
• An Introduction To Manual SEO Audits – Word Track